Enjoy the New Year festive with Yes8sg

World no.1 online casino is here to celebrate CNY with you by inviting best KOLs

Singapore- 2020- For the casino game lovers this year is going to be greatly exciting. For them Yes8sg the best online casino is going to conduct a big event to celebrate and welcome 2020 with many hopes and wishes. No doubt this trusted online casino is the best one that is going to conduct event just for their esteem gamblers to let them something different to experience aside from always gambling. This occasion is going to be an everlasting program with many exciting surprises and bonuses that will be given to the members and winners. But to join this occasion all individual is requested to make a certain amount of deposit at the No.1 online casino website. Why not, as one deposit the demanded sum and register themselves by completing all steps, they will surely become liable for taking part in this extravagant going to be held in Jan 2020.

Yes8sg is a well known online casino platform that is inviting the smart, talented and charming personalities that will be drawing the attendees’ attention completely to the event. These smart personalities are the occasion’s ambassador. And you won’t miss the chance of meeting those to get the tips for becoming popular and well-known personalities.

Let us see what is going to take place in the event-

  • Warm greetings and wishing of New Year 2020 will be given to all attendees’ by the KOLs in a unique way
  • KOLs is going to boost up the enthusiasms level of the players towards the online betting
  • Exciting surprises that one might not have thought of about will be offered to the winners and new members
  • The registered users will get the chance to meet the popular 4 KOLs that are going to be here on the occasion.
  • This occasion is going to excellently rock up with the posts that will be shared on different social platforms
  • Heavy bonuses are waiting for welcoming the new players
  • Warm New Year 2020 greeting and wishing will be given to the existing and new members by these KOLs in a different way
  • The winners’ names will be announced and will be awarded many exciting prizes
  • Also, there will be promotion launched on CNY 2020 on Yes8sg original website and on these KOLs Instagram account

Of course, the one that is going to be the part of it will have a wonderful and everlasting gaming experience. You can surely attend the event but make sure to register yourself at the official website of Yes8sg. This casino is always ready for giving warm welcome to those interested in being part of it.

All people that are going to take part in it are the special people of this event as without them making is successful won’t be possible. As the people are going to celebrate CNY 2020 in Jan in a different way that never they have experienced will make them feel much happier and motivated towards online gambling.

What’s more?

The most appealing part is the KOLs of this program. These 4 key opinion leaders are going to rock the event by their awesome personality and also by boosting the level of confidence of the players towards the casino games. These leaders are popularly known for influencing the people as a freedom influencer through their Instagram profiles. To date, these KOLs have got greater popularity and are highly admired by the very large number of followers and a very strong fan base.

4 KOLs whom you cannot miss the chance to meet are- wenxian10105, josephy_ji, sabee996 and Tzeqian_c.c. If you want to see their posts you can just follow then and add to your following list of Instagram account. In fact, in this way, you will be updated with the updates of the event to be held.

The availability of these KOLs into the event in wishing all a great happiness and prosperous CNY 2020 will enhance the joy at the time of the event. Furthermore, Yes8sg as one of the best online betting Singapore site will be valuing the presence of their clients by rewarding them with amazing surprises.

Of this way the Yes8sg is going to get greater popularity and will get the chance to introduce and promote themselves to those who still are unable to find the best betting casino.  As you can see that this platform is already having many players, more is going to add and thus it is going to become the best history in the world of which the discussion will be lasting for a longer duration. Finally, it will become the best online casino in Singapore.#

Chelsea & Singapore No.1 Casino Christmas celebration giveaway campaign

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Singapore: In December 2019, Yes8sg is a foremost online Singapore betting casino. Yes8sg is full of pride in collaboration with the Argentina Chelsea team.


Yes8 Singapore is going to organize a Chelsea Jersey Christmas Giveaway campaign in December 2019. In this, only a successful deposit member is going to qualify the campaign. The 3 KOLs of no.1 online trusted online casino as Yes8sg ambassador Wenxian , Tzeqian, and Sabee will post the video on Instagram and each of them is going to have their Reference ID to refer the customer to win the Chelsea jersey.

As a part of the Christmas giveaway campaign celebration yes8 has organized a party with such arrangements such as:

  1. Announcement of partnership with Chelsea football team
  2. Invitation to the 3 KOLs ambassador of the No.1 online gambling casino Singapore
  3. Giveaway of the Chelsea football team t-shirts
  4. Declaration of the winner
  5. A mind-blowing party with whole Yes8 and Chelsea team the best online casino whole night

Yes8sg has collaborated with the Chelsea team with many aspects. Chelsea team is the best football team in this football world. The best online casino of Singapore has become a partner with the Chelsea team given to promote their online casino world. After this collaboration, this online casino business is going to boost with high customer cooperation.

Chelsea team is also going to promote best online casino Singapore through many ads and interviews. Every member of the Chelsea team has made the photo session and interviews with casino higher authorities and the winner customers.

Chelsea team is the best football team on the ground and if they promote the casino then maximum people will be attracted to the best online casino of Singapore. This enables the followers of the casino and Chelsea team to get numerous advantages of the casino as well as the Chelsea team.

In every match of the Chelsea team, the logo of the casino is going to be printed on the team t-shirts and it will also display on the online sites of the casino. This partnership will enable the fans to get attracted to the best online betting casino Singapore.

The CEO of Yes8sg has announced the partnership post on Instagram before the announcement on the official sites. The CEO has assured the Chelsea team owner that this partnership will last longer. Also, the no.1 online betting casino is going to promote the Chelsea team on its official website.

Features of No.1 casino of Singapore:

Yes8sg is the best betting casino of the whole of Singapore. This casino has its gaming zone with amazing experiences. This is a dynamic gaming and reputable online money betting casino, this casino has a prodigious technology to offer the customer a marvelous gaming quality. This is the place where the action at no time rests. This online gambling casino has a solid reputation for legal online casino services. Yes8 includes a wide variety of exciting games such as live casino, poker, lottery, slot games, and sportsbook. They offer online gambling casino sites with safe and secure browsing. Yes8sg is not only a trustable, reliable and best but also offers the fast withdraw and deposit of the cash.

They assure the customer of guaranteed money change at any time. This one of the most respected casinos with online casino experience improving and growing continuously. This casino has tied up the partnership with many known providers such as evolution gaming, GG gaming, Spadegaming, sexy baccarat and many more.

Yes8sg offers a lot of experiences such as fishing, lottery, and live casino slot games so on. There is no problem with the deposit and withdraw of the money. Yes8sg casino offers the welcome package deposit of just SGD 100. Also, the customer support team is always available with the number one priority. The contact methods are through email, live and telephone.

This casino also offers a VIP account to register and unlock many benefits, bonuses, and invitation to exclusive events organized by the Yes8sg. Legal online casino Singapore offers a wide range of alternatives for the payment methods through help2pay, internet banking, paytrust88, visa card, MasterCard and many more.

Yes8sg is the top provider to the ultimate experiences of gaming. They stored all the data of customers secure and 100% secure all the information during the gaming session. There are a lot of gambling games on their website. All this game is accessible through the android and iOS devices.  

FirstWinn appoints Liverpool football club as their new betting partners to support growth

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Singapore: December 2019, FirstWinn – the leading mobile casino in Singapore proud to be the official betting partner of Liverpool football club. Besides, FirstWinn received the award of Best Casino Operator in Asia 2019. Following the amazing success rate and growth, FirstWinn is all set to disclose its various beneficial giveaways, promotions, and campaigns in order to disseminate this piece of information this Christmas, 2020.

There are 3KOLs who are reported to join this fresh campaign between FirstWin and Liverpool football club. Furthermore, they will share this significant message via their broadcasting channels. The three very famous KOLs who will increase the beauty of this campaign are – yjjong, josephy li, joey shiwei who runs their personal Instagram accounts with many followers. Their account names are yj_jong25, josephy_li, joey_lsw respectively.

Not only is the company about to disclose this news with reputed KOLs but they will also-

  • celebrate this amazing partnership with each other
  • organize give away which includes- Liverpool T-shirts
  • announce about the betting partnership

FirstWinn is the leading mobile casino Singapore based company that will majorly be going to achieve a lot of success with this partnership announcement. They will earn direct branding profits via Liverpool football club’s stadium advertisement and by their digitally owned platforms as well. Also, the access to visit clubs legends and to meet the team players will be possible for the FirstWinn members.

Since Liverpool is one of the best clubs and has much fan base. Therefore, meeting up with their beloved footballers will become much easier than before. Additionally, Liverpool loves to meet up their fans on the ground as well as off the pitch more thus partnering with the FirstWinn will be a great deal.

FirstWinn is not all at new to this field of market and they are always focused on increasing their brand values day by day. As an outcome of this, they are already in great partnership deals with other leading brands which are helping them to grow better and brighter. Its upcoming global level partnership with Liverpool football club will add more advantages to the future developmental goals of the company. Also, its supporters will be the happiest people to hear this news because now they will be surely obliged to enjoy offers offered via their new betting partners.

FirstWinn is not only the most trusted online casino in Singapore, but it is also much believable, dependable, and is considered to be one of the most legible online casinos in Malaysia as well. Therefore, Liverpool fans will see a big name in its club’s betting partner lists in the future.

FirstWinn can really be benefitted from a larger level after coming in partnership with one of the topmost football club in the world like Liverpool. They can expect a larger media exposure in different medium including digital, television, print, etc. In addition to this, they can be seen in the banners placed in the big football stadiums, etc.

On the other hand, there is no official announcement stated by any member of the FirstWinn via twitter or any other social media account. But the FirstWinn CEO once tweeted about the upcoming event which they might conduct till the end of December. The journey of both parties will surely open new doors and opportunities for them. This will directly do well to their customers and fans to a larger extent.  

New Year means new experiences of fantasy sports, slot games, live casino games, lottery gambling at FirstWinn.

About FirstWinn:  a legal online casino Singapore, FirstWinn is in the gambling market since 2007. Since then it has been providing a unique gambling experience to its new and old customers. This online casino Singapore offers some of the really fun games and rewarding games such as live baccarat, live roulette, and live blackjacks and many more.

They also provide mobile casino Singapore games for their users who want to experience gambling games every now and then. Some of the best services offered by FirstWinn are that players can play without having fear of their transactions. FirstWinn always uses secure payment gateways to ease the transaction process for its users. This shows how reliable services they are providing to their larger customer base for so many years.

This year they have been honored with the title- Best casino operator in Asia. They continue to provide reliable gambling services to their customers; this proves they truly deserve this title.


One Simple Tip About Live Casino Game Revealed

What is Truly Happening with Live Casino Game

For some folks, online and live casinos are not the same as real one. Every internet casino is different and they’ll take the opportunity to help you select the game that is most suitable for you. Vivabet2u Online Casino is proud to provide flash casino games that you are able to open and begin playing instantly.

Every internet casino is grounded by means of a program or software that generates random numbers or cards every time for those players so they experience a new game any time they play. Online casinos are developed a good deal with time. Land based casinos follow their own stipulations and don’t try much to entice customers since they know they’re the just one and in the exact same city there might be hardly a couple of casinos and people wouldn’t like to travel to another city to play their desired games.

Most live casino games provide players with a true casino like experience through the online platform. In the instance of televised games, players can often use their cellular phone or television remote controls to place bets rather than doing so using a computer on the web.  There are a growing number of things that players should have the ability to learn while playing their favourite card games. They need to have some playing information as well as basic winning tips to even have a chance of being well-turned. They can access the latest online live dealer comparisons via the internet.

The Hidden Gem of Live Casino Game

Vivabet2u Casino provides a wide number of slot games and casino games. It has several slot games with the simple theme of winning, whether it’s MegaWins or WinMills. If you are a newcomer to online casinos, they are going to teach you just how to fight against dealers. Online casinos are the principal part of internet gambling in Singapore. Although the online casino provides several advantages that have already explained above, there are many things that may be deemed as the inconveniences of the internet game. Online casinos are rapidly altering the surface of the gaming market. Begin a Brick-and-Mortar Casino Another very best approach to earn money in gambling is to earn money off other individuals gambling.

Understanding Live Casino Game

Starting your games is much easier as you need to create your account or profile, get the chips or access and begin playing according to your pick. It is possible to view online games before opting to take part in professional reviews. It is important to understand the online game. You are able to broadcast live online games or your favourite casinos and supply quality reviews. Online casino games are great means of entertainment together with earning some additional bucks of money. Best internet casino games attract a massive audience at land based casinos and online ones.

Live Casino Game Explained

The game was scaled to permit unlimited quantities of players to take part in each individual spin of the wheel. Slot games call for a lot of luck and really lots of chance is involve. At online casino, there are a few completely free play slot games which there isn’t any money involved.

If you want to try, but aren’t sure which games would be ideal for you, here are a number of guidelines. You just need to select your game and on that basis it is possible to choose which casino could supply you with the much better payouts and features. Luckily, there are tons of completely free poker games where it is possible to grow your skills without risk. You may visit Vivabet2u website and register an account here: https://vivabet2u.com/web/registration

10 Things you need to know about social influencers

10 Things you need to know about social influencers

In this era of the internet, online casino yes8sg, online marketing is dominating the world of business all across.  Whether you talk about any product business or the service business, everything is available online. The businesses that will work on effective digital marketing strategies will be able to earn more and more power in terms of the traffic as well as the revenues.  As a business owner or, you will have to make a different online marketing strategies and plan to overcome your opponents. A good thing that you can do to promote your business saliently is hiring a social influencer.

Maybe, you have some basic details about the social influencer and the works that they can do to rise up your business in a short amount of time. Honestly speaking, most of the popular brands are using influencer marketing projects in their different marketing strategies to get an edging of their competitors. In the recent past, influencer marketing has provided wonderful results to the popular brands. Due to the same benefits, most of the people will go for the same influencer marketing in the future to grow up their business in a short amount of time

Who the social influencers really are?                               

Anyone who rises up the chances that a customer will purchase the required services and products from you will be known as a social influencer. Today, the influencer plays a pivotal role in crafting and distributing brand content across the world. Today, every business needs top-notch influencers to assist them with a particular product.  You should always collect details about the secrets of influencers so that you can determine how social influencers help people across the world.

What are the top10 things you should know about social influencers?

Now, you have successfully become familiar with the basic things about social influencers. This is why you need to know about the things that make them different from others. As social influencers are any great demand today, they will have some separate qualities and personality traits. If you are ready to find out things you need to know about social influencers, you can take a glimpse of the following things right now without asking anyone else:

1.Expertise to deliver quality contents

First of all, you can consider the expertise of the professional social influencer in delivering quality content. If you want to expose your business to a worldwide audience, you can hire a social influencer who will create content for your product. As far as your content will go, your business or brand will get automatically a reputation that can increase. In easy words, a social influencer is going to make use of their expertise of delivering the quality content for the enlargement of the brand.

2. They should regularly update and share relevant details

Likewise, you can talk about this is an important personality trait of the social influencer.  Most of the social influencers will regularly update and share the relevant details and information about the brand and product. It simply means that the chosen social influencer will create and share the contents on a regular basis regardless of any condition. For instance, they can choose online casino Singapore for promotion.

3. Sharing of the high-quality content with the followers   

As the social influencer has lots of followers on social networking sites, they will use the followers to get engaged with any particular brand or company. Social influencer usually thinks about the contents that will have the higher quality from the perspective of the readers and then share them with the followers.

If you are ready to hire a social influencer, then this can become yet another important thing that you should know about them. This will help you to determine who is going to be the best social influencer for you and your work.

4. Hire a social influencer who has extensive reach

Hiring a social influencer who has extensive reach and approach in the same market can become a good thing that you should do. The chosen social influencer should have a great reputation in the business and that’s how they can use their reach for the reputation to provide benefits to your business. This becomes yet another important thing that you should get in your social influencer.

5. Measure your social media goals with the influencer      

If you are ready to choose the best online casino, no.1 online casino in Singapore, you can think about the assistance of a professional social influencer as soon as you can.  From the perspective of social influencers can help to choose the right kind of online casinos in Singapore in a short time.

On the other hand, businesses can measure their social media goals with the help of a professional social influencer. As you determine your social media goals for promotion, the rest of the things will become easy for you without any kind of doubt.

6. Frequency of sharing and updating the contents

You should always consider the frequency of sharing and updating the contents of a social influencer without asking anyone else. A professional should have a good frequency of updating and sharing high-quality content among the followers.

7. Capability to provide authentic content to the audience

Yes, the social influencers will provide authentic contents to the audience.

8. Consider hiring and experience the social influencers

You can consider sexy influencer online casino, and this will help you to check out the experience that the social influencer has in the same industry.  In other words, the experience is yet another thing that you need to know about social influencers.

9. Brand safety is the main consideration

For the new people who will work with the social influence all for influencing marketing, it’s important to consider the brand safety. When you are ready to work with the social influencer, brand safety should be your main consideration.  If you think about the best casino towin, it is valuable advice that will work for you.

10. Lifting the brand reputation

Lifting the reputation of your brand is another thing that you need to know about a social influencer.

On the basis of the available details, it can be said that social influencer can play a pivotal role in the growth and enlargement of business.

Still struggling with the 918Kiss credit, here’s some help for you!

With a rapid increase in the 918Kiss downloads in the past year, there has been a willingness among people of different age groups who are legal to play a game such as a Malaysia Platform casino to play the game from their devices with an Android or an iOS configuration in it. There was a time we all have a craving to play the game on the ground and later came the era of the Symbian phone with a limited access to the game like snake and ladder inbuilt in it which was one of the most successful games of that time, which has been a decade from now. Technology has taken the world under its scarf and made the life of the people very easy by helping them save time as well as money. Any work can be done from home now, just download the application and the food, clothes, groceries, and anything from small to large is at your doorstep.

The past few years have seen the emergence of SCR888 which has now been named as 918Kiss which enables a person to download the app and play the casino online with just a mobile phone and an internet connection enabled in it. The casino is one of the games played by the above average earning people to try their luck to show the lavishness and flaunt their money in the world and if luck is by their side, then more chances of winning a jackpot which can make a person rich from nowhere much higher from their expectation. Now, with the development of https://hfive555.com/en/918kiss 918kiss credit help, one can get credit by contacting a number of agents present online sitting to help you get the desired credit in exchange of your monetary currency value into Malaysian currency or whichever country, the game is played.

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918kiss online is one of the easiest methods to take advantage of making a recharge of your money and for doing so, there’s one APK, which is to be downloaded from the main website which will help you or anyone with the payment procedure to further proceed the game to win more and more with your luck and gaming skills.

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Enjoy the game and collect the 918Kiss credit handy in case you might require in between the games to play the games online hassle-free and easy. In case you require more help regarding the 918Kiss credit issue. Various experts are ready to help you on sites like Quora and other gaming hubs where the questionnaire has been reverted with the solid and awesome answers. These clarifications have been provided by the existing members of the game who have played the game or have become the masters in winning the 918kiss online.

Don’t sit back and relax without downloading the game, as you must try once in a lifetime about the qualities of the game which can be later played by just sitting and relaxing in the backyard, balcony or the master-room. Who knows when and where you could win the game at the jackpot level to fill your bank account with the most amazing games of all time like roulette, slots, arcade and more than 200 games which are there in the most amazing platform of 918Kiss to play now.

How the Brain Gets Addicted to Gambling

When Shirley was in her mid-20s she and some friends road-tripped to Las Vegas on a lark. That was the first time she gambled. Around a decade later, while working as an attorney on the East Coast, she would occasionally sojourn in Atlantic City. By her late 40s, however, she was skipping work four times a week to visit newly opened casinos in Connecticut. She played blackjack almost exclusively, often risking thousands of dollars each round—then scrounging under her car seat for 35 cents to pay the toll on the way home. Ultimately, Shirley bet every dime she earned and maxed out multiple credit cards. “I wanted to gamble all the time,” she says. “I loved it—I loved that high I felt.”

In 2001 the law intervened. Shirley was convicted of stealing a great deal of money from her clients and spent two years in prison. Along the way she started attending Gamblers Anonymous meetings, seeing a therapist and remaking her life. “I realized I had become addicted,” she says. “It took me a long time to say I was an addict, but I was, just like any other.”

Ten years ago the idea that someone could become addicted to a habit like gambling the way a person gets hooked on a drug was controversial. Back then, Shirley’s counselors never told her she was an addict; she decided that for herself. Now researchers agree that in some cases gambling is a true addiction.

In the past, the psychiatric community generally regarded pathological gambling as more of a compulsion than an addiction—a behavior primarily motivated by the need to relieve anxiety rather than a craving for intense pleasure. In the 1980s, while updating the Diagnostic and Statistical Manual of Mental Disorders (DSM), the American Psychiatric Association (APA) officially classified pathological gambling as an impulse-control disorder—a fuzzy label for a group of somewhat related illnesses that, at the time, included kleptomania, pyromania and trichotillomania (hairpulling). In what has come to be regarded as a landmark decision, the association moved pathological gambling to the addictions chapter in the manual’s latest edition, the DSM-5, published this past May. The decision, which followed 15 years of deliberation, reflects a new understanding of the biology underlying addicxtion and has already changed the way psychiatrists help people who cannot stop gambling.

More effective treatment is increasingly necessary because gambling is more acceptable and accessible than ever before.x Four in five Americans say they have gambled at least once in their lives. With the exception of Hawaii and Utah, every state in the country offers some form of legalized gambling. And today you do not even need to leave your house to gamble—all you need is an Internet connection or a phone. Various surveys have determined that around two million people in the U.S. are addicted to gambling, and for as many as 20 million citizens the habit seriously interferes with work and social life.

Two of a Kind

The APA based its decision on numerous recent studies in psychology, neuroscience and genetics demonstrating that gambling and drug addiction are far more similar than previously realized. Research in the past two decades has dramatically improved neuroscientists’ working model of how the brain changes as an addiction develops. In the middle of our cranium, a series of circuits known as the reward system links various scattered brain regions involved in memory, movement, pleasure and motivation. When we engage in an activity that keeps us alive or helps us pass on our genes, neurons in the reward system squirt out a chemical messenger called dopamine, giving us a little wave of satisfaction and encouraging us to make a habit of enjoying hearty meals and romps in the sack. When stimulated by amphetamine, cocaine or other addictive drugs, the reward system disperses up to 10 times more dopamine than usual.

Continuous use of such drugs robs them of their power to induce euphoria. Addictive substances keep the brain so awash in dopamine that it eventually adapts by producing less of the molecule and becoming less responsive to its effects. As a consequence, addicts build up a tolerance to a drug, needing larger and larger amounts to get high. In severe addiction, people also go through withdrawal—they feel physically ill, cannot sleep and shake uncontrollably—if their brain is deprived of a dopamine-stimulating substance for too long. At the same time, neural pathways connecting the reward circuit to the prefrontal cortex weaken. Resting just above and behind the eyes, the prefrontal cortex helps people tame impulses. In other words, the more an addict uses a drug, the harder it becomes to stop.

Research to date shows that pathological gamblers and drug addicts share many of the same genetic predispositions for impulsivity and reward seeking. Just as substance addicts require increasingly strong hits to get high, compulsive gamblers pursue ever riskier ventures. Likewise, both drug addicts and problem gamblers endure symptoms of withdrawal when separated from the chemical or thrill they desire. And a few studies suggest that some people are especially vulnerable to both drug addiction and compulsive gambling because their reward circuitry is inherently underactive—which may partially explain why they seek big thrills in the first place.

Even more compelling, neuroscientists have learned that drugs and gambling alter many of the same brain circuits in similar ways. These insights come from studies of blood flow and electrical activity in people’s brains as they complete various tasks on computers that either mimic casino games or test their impulse control. In some experiments, virtual cards selected from different decks earn or lose a player money; other tasks challenge someone to respond quickly to certain images that flash on a screen but not to react to others.

A 2005 German study using such a card game suggests problem gamblers—like drug addicts—have lost sensitivity to their high: when winning, subjects had lower than typical electrical activity in a key region of the brain’s reward system. In a 2003 study at Yale University and a 2012 study at the University of Amsterdam, pathological gamblers taking tests that measured their impulsivity had unusually low levels of electrical activity in prefrontal brain regions that help people assess risks and suppress instincts. Drug addicts also often have a listless prefrontal cortex.

Further evidence that gambling and drugs change the brain in similar ways surfaced in an unexpected group of people: those with the neurodegenerative disorder Parkinson’s disease. Characterized by muscle stiffness and tremors, Parkinson’s is caused by the death of dopamine-producing neurons in a section of the midbrain. Over the decades researchers noticed that a remarkably high number of Parkinson’s patients—between 2 and 7 percent—are compulsive gamblers. Treatment for one disorder most likely contributes to another. To ease symptoms of Parkinson’s, some patients take levodopa and other drugs that increase dopamine levels. Researchers think that in some cases the resulting chemical influx modifies the brain in a way that makes risks and rewards—say, those in a game of poker—more appealing and rash decisions more difficult to resist.

A new understanding of compulsive gambling has also helped scientists redefine addiction itself. Whereas experts used to think of addiction as dependency on a chemical, they now define it as repeatedly pursuing a rewarding experience despite serious repercussions. That experience could be the high of cocaine or heroin or the thrill of doubling one’s money at the casino. “The past idea was that you need to ingest a drug that changes neurochemistry in the brain to get addicted, but we now know that just about anything we do alters the brain,” says Timothy Fong, a psychiatrist and addiction expert at the University of California, Los Angeles. “It makes sense that some highly rewarding behaviors, like gambling m8bet singapore, can cause dramatic [physical] changes, too.”

Gaming the System

Redefining compulsive gambling as an addiction is not mere semantics: therapists have already found that pathological gamblers respond much better to medication and therapy typically used for addictions rather than strategies for taming compulsions such as trichotillomania. For reasons that remain unclear, certain antidepressants alleviate the symptoms of some impulse-control disorders; they have never worked as well for pathological gambling, however. Medications used to treat substance addictions have proved much more effective. Opioid antagonists, such as naltrexone, indirectly inhibit brain cells from producing dopamine, thereby reducing cravings.

Dozens of studies confirm that another effective treatment for addiction is cognitive-behavior therapy, which teaches people to resist unwanted thoughts and habits. Gambling addicts may, for example, learn to confront irrational beliefs, namely the notion that a string of losses or a near miss—such as two out of three cherries on a slot machine—signals an imminent win.

Unfortunately, researchers estimate that more than 80 percent of gambling addicts never seek treatment in the first place. And of those who do, up to 75 percent return to the gaming halls, making prevention all the more important. Around the U.S.—particularly in California—casinos are taking gambling addiction seriously. Marc Lefkowitz of the California Council on Problem Gambling regularly trains casino managers and employees to keep an eye out for worrisome trends, such as customers who spend increasing amounts of time and money gambling. He urges casinos to give gamblers the option to voluntarily ban themselves and to prominently display brochures about Gamblers Anonymous and other treatment options near ATM machines and pay phones. A gambling addict may be a huge source of revenue for a casino at first, but many end up owing massive debts they cannot pay.

Shirley, now 60, currently works as a peer counselor in a treatment program for gambling addicts. “I’m not against gambling,” she says. “For most people it’s expensive entertainment. But for some people it’s a dangerous product. I want people to understand that you really can get addicted. I’d like to see every casino out there take responsibility.”